Bentley set to launch new models in 18-month cycles

Bentley is attempting a new strategy in order to keep the eyes of their wealthy clients on their showrooms. The luxury carmaker is set to introduce a new product following an 18-month cycle. The new product schedule will spawn new variants of their current lineup like a convertible version of their Supersports coupe.

According to the research team of Bentley, owners on the average only use their cars for about a year or a year and a half before they look for a new ride to get their hands on. They also found out that when the car marques offer a coupe and a convertible version, the consumers will most likely get both vehicles to satisfy their craving for choices.


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