Ford will soon be launching their Ford C-Max Hybrid a direct competitor to the Prius Hybrid. They have improved the fuel efficiencies by 3 MPG to bring the total to 47 MPG. Not only does it compete to beat in the MPG arena, but it is also $1300 less than a Prius.
Ford has simultaneously increased hybrid efficiency and performance while reducing cost. The result is an expected payback period of two years for the hybrid technology premium compared with leading small crossovers. This is about half of the four-year period Ford research shows could trigger more mainstream hybrid sales.