In a surprising move, GM is going to be dropping the Aveo name from it’s brand lineup.
Mark Reuss explains to Automotive News that the Aveo name is, as AN puts it, “difficult to pronounce and confuses customers.”
It is unknown what new names are being considered. The Aveo brand is being touted as a step up in performance and design. Apparently, an unpopular name will harm the benefits of the car. General Motors to Drop Chevy Aveo Name? | Automotive.com Blog & Enthusiast Discussions