GM Goodwrench to get Four Renames | Industry News Blog at InternetAutoGuide.com

GM is making some changes to their vehicle maintenance services program by dropping the Mr. Goodwrench name.

Mr. Goodwrench has been officially pronounced dead — but don’t look for an obituary. Instead, the company will implement new Certified Service marketing tied to each specific brand. Although this eliminates a consistent brand for GM’s dealer service operations, sources close to the automaker tell Automotive News the move is designed to “clear out brand clutter

GM Goodwrench to get Four Renames | Industry News Blog at InternetAutoGuide.com

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