Honda’s New Tag Line

Honda is getting ready to roll out their new tag line “Start Something Special”.  

“The idea is that it’s not a car, it’s a relationship,” Mr. Accavitti said in an interview. He said Honda owners give names to their cars more than owners of any other brand.”We’re going to show what’s so special about owning a Fit, Accord, Odyssey or whatever,” he said.

Keep an eye out for these changes in the fall campaign.

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