“The idea is that it’s not a car, it’s a relationship,” Mr. Accavitti said in an interview. He said Honda owners give names to their cars more than owners of any other brand.”We’re going to show what’s so special about owning a Fit, Accord, Odyssey or whatever,” he said.
Honda is getting ready to roll out their new tag line “Start Something Special”.
Keep an eye out for these changes in the fall campaign.
Leave a Reply