Infiniti Sticking with Q

The new president of Infiniti is bringing his experience with Audi to the Infiniti brand. This includes simplifying the brand names of Infiniti which will now all fall under the letter Q.

In the new Infiniti naming convention, a single initial Q will identify coupes, convertibles and sedans, followed by a two-digit number marking a model’s place in the hierarchy. Names that start with QX will indicate S.U.V. and crossover models.

While we don’t think it is very original,  it could make thinks a little less complicate. What do you think?

Source: wheels.blogs.nytimes.com

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