Hyundai to Reveal “Prius Killer”

Hyundai is working on a new hybrid-only model to directly compete against the Toyota Prius. “We are studying a dedicated Prius-fighter vehicle, meaning a hybrid-specific nameplate that isn’t based off a Sonata or a Santa Fe,” Miles Johnson, Hyundai product public relations manager, told HybridCars.com. “It’s its own thing.”

While Johnson did not confirm a specific production date, he placed the new hybrid-only model ahead of the Hyundai Blue Will plug-in hybrid concept. “We’ve also been studying plug-in hybrid technology, which is a bit farther out for us. But the near-term would be a Prius-sized vehicle,” Johnson said. “You can look at the dimensions of the Blue Will concept and see it would be a similar package and size to a Prius.”

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