No doubt about it, the Nissan Leaf has had a banner year in sales. However, don’t expect them to rest on their laurels. Nissan ended 2013 having sold just under 3000 Nissan Leaf cars per month. Their goals for 2014 is to sell about 4000 cars per month.
Nissan began 2013 by slashing the prices of their Leaf and enticing customers with low lease options. Later in the year it was announced that they would be opening a plant in Tennessee in order to increase production of the Leaf.
“They have found the sweet zone for price and demand to at least maintain the current volume, but I don’t know what it will take for them to get it up to 50,000 a year,” Karl Brauer, an analyst for auto researcher Kelley Blue Book, said in a phone interview. “We’re still in the early days of the electric-car market, and when you’re at the beginning, you’ve got to learn and make adjustments. That’s what Nissan’s been doing.”
Our hats our off to the superb year that Nissan has had, and we look forward to seeing what they will be doing in 2014.
Read More: http://www.businessweek.com/news/2014-01-08/nissan-s-ghosn-wants-to-double-u-dot-s-dot-leaf-sales-after-2013-surge