January is here, which means it’s almost time for the 2018 North American International Auto Show (NAIAS) to set up shop at the Cobo Center in Detroit, MI. This year’s event will take place January 13-28 and will feature automobiles from more than 30 different manufacturers for the public show. Those who attend the show will get the first glance at a variety of amazing cars, trucks, and SUVs and new innovations before they hit the pavement.
According to the Detroit Free Press, the most traditional options at the 2018 NAIAS might also end up being the most popular.
While eager consumers will certainly turn out in droves to see the futuristic cars on display, it’s the large, dependable pickup trucks that are predicted to dominate this year’s show. For example, Fiat Chrysler Automobiles is expected to unveil the 2019 Ram 1500 while General Motors will likely debut, or at least discuss, the 2019 Chevrolet Silverado.
While analysts have spent the last two years warning that the lifespan of the pickup truck will soon come to an end, nothing can be further from the truth. As consumers become more conscious of fuel economy, auto manufacturers are working diligently to come up with innovative ways to improve cost per mile without sacrificing the power that loyalists have come to expect from their trucks.
It is rumored that Ram hopes to achieve this by reinforcing their truck beds with carbon-fiber, which weighs less and would boost fuel economy for the Silverado.
Manufacturers know that pickup trucks tend to bring in higher profits when compared to sedans, which is why so many are sticking with what works and building upon the success of their trucks. As we are sure to see at the 2018 NAIAS next month, pickup trucks are only continuing to evolve and include amazing new features that make them all the more worth the investment in the future.
Who knows; at some point the pickup bubble may burst, and auto manufacturers may be forced to take a different approach at NAIAS in the years to come. As for the upcoming 2018 event, however, all signs point to pickup truck truly stealing the show.