Many people frequently visit
Wal-Mart, the nation’s largest retailer.
The United States has about 3,500 Wal-Mart Supercenters and 140 million consumers visit Wal-Mart each week.
Shoppers often stock up on a variety of items at Walmart from shampoo and razors to lightbulbs and air fresheners.
However, people will soon be walking out of Wal-Mart after making a much bigger purchase: a car.
Wal-Mart has joined forces with different dealership groups as well as CarSaver. CarSaver is an online auto retail platform that will help launch this new program in April. AutoNation, the largest new-vehicle retailer in the U.S. has also partnered with Wal-Mart in order to help them sell cars.
Twenty-five Wal-Mart Supercenters in Houston, Dallas, Phoenix, and Oklahoma City will soon be selling cars.
The action of selecting, financing, and insuring the car will all be done digitally in-store, through CarSaver, using mobile devices, websites, 800 numbers, and kiosks. CarSaver will have staff located across from the Wal-Mart checkout lines to educate interested customers on the program.
Customers will be able to purchase a new or used car from inside of Wal-Mart.
After a sale is made, CarSaver will get the customer in touch with a certified dealership in order to help the process along. Each dealership will be located within 15 miles of the Wal-Mart that the customer visited.
Each time a car is sold through this process, CarSaver will make $350 as a “success fee.”
A “test-run” of this program was done in Florida last spring and proved to be successful. 80 percent of the appointments that CarSaver conducted resulted in a sale. Plus, customers saved $3,000 because they utilized this specific program.
Due to this program currently being isolated to a certain geographical area, Wal-Mart has not spoken out on the program.
Although this concept might sound far-fetched, Costco actually has a very similar program and they sell over 1,000 new vehicles per store each year because of it.